The fields of the arts collide in Bride of Zion: visual arts melding with music and fashion to yield both a photoshoot and a film clip. The campaign started as a showcase for the fall 2012 collection of brand Rayne, but evolved into a music clip for The Frown’s song Dark Art – with the band’s lead singer Eve Rakow as the star.
Photographed by Steve Marais and styled by Jessica Lupton in conjunction with Rayne, it’s magic of a dark kind. There’s African witchcraft elements working in with a story centered around the female as the creator of life – but in this video you end up questioning just what kind of life is brewing inside her. Evil is afoot…
Photography by Steve Marais (stevemarais.wordpress.com)
Photographer assisted by JP Hanekom
Styling by Jessica Lupton for Gaschette and Jessica Rayne for Rayne
Art Direction by Colin O’mara Davis
Hair and Makeup by Maria de Vos
Assisted by Shaun Marais, Noreen Kajee and Filipe De Carvalho
Featuring Eve Rakow of The Frown
Clothing by Rayne
Accessories by Angela Hancock
Photographer assisted by JP Hanekom
Styling by Jessica Lupton for Gaschette and Jessica Rayne for Rayne
Art Direction by Colin O’mara Davis
Hair and Makeup by Maria de Vos
Assisted by Shaun Marais, Noreen Kajee and Filipe De Carvalho
Featuring Eve Rakow of The Frown
Clothing by Rayne
Accessories by Angela Hancock
(source:fashionising.com)
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